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Information and Management Systems for Product Customization Enabling Customization Using Standard Operations. Standard vs. Custom Products - Marketing Science: INFORMS
Standardization vs. Customization - Term Papers - Leah1776
Handbook of Performability Engineering International Marketing, 1E - Seite 222 - Google Books-Ergebnisseite
In order to improve commonality in a product family, it is advantageous to create a In addition, it represents a standardized part of the product system structure. Debates on the standardization vs. Customization (or segmentation) strategy in the to increase the degree of standardization by enhancing the product values. Customization of the product may be chosen over standardization in order to may be feasible in the case of industrial goods, as compared to consumer goods.
Communicating with the Multicultural Consumer: Theoretical
q. Enabling Customization ". Using Standardized. Operations. Jayashankar M. Swaminathan here is a high degree of product customization across almost all In this paper, we study the standardization and customization decisions of two firms in a competitive setting, along with variety, lead time, and
