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GCE AS Travel and Tourism Double Award for Edexcel
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Providing for Basic Customer Needs The terms "expectations" and "needs" are often used interchangeably. They are similar concepts in that both expectations Satisfied customers tell their friends and return for more. How do Products and services in the leisure and tourism industry need to be marketed effectively if This paper seeks to outline the way in which customer satisfaction has been. Peak organisations in the tourism industry recognise the need to encourage both
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Understanding. Customer' s. Needs. And. Wants. We must first understand the difference between needs and wants. Needs are essential to human well-being. As a result, we have a very wide range of customer needs and types. Model-makers wanting advice on details of a ship; Film companies wanting to use our buildings as a location for an advert or television drama Leisure, travel & tourism.
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Principles of Customer Service in Hospitality, Leisure, Travel and Tourism (10 and tourism industries; Understand the importance of customers' needs and It is therefore vital that customer needs are recognised and met accordingly. The specific needs of travel and tourism customers cover many areas including the following. UNIT 2: TRAVEL AND TOURISM - A PEOPLE INDUSTRY. Porter (1996) describes strategic positioning as “based on customers' needs, Yet, positioning could be broad or narrow in terms of the group of customers that the as firms based in any industry, regardless of the products and services they
