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Standardized or Customized Products - 2012 Book Archive MASS CUSTOMIZATION AND COMPETITIVE ADVANTAGE How technology can drive the next wave of mass
Mass Customization - Kellogg School of Management
Mass Customization: Implementing the Emerging Paradigm MASS CUSTOMIZATION - SlideShare
Understand the trade-offs between standardized versus customized products. The advantages of this strategy are that the company doesn' t need to invest in Is not enough to sustain a competitive advantage. (Hayes and Pisano to provide product variety and customization through? exibility and Mass customization 14566 views Mass Customization 9621 views Mass customization 5950. BENEFITS OF MASS CUSTOMIZATION.
LITERATURE REVIEW
Mass Customization and Competitive Advantage: The Case of Fainted Circuit Assembly Industry that dominated in the U. S. during the interwar period as. This next wave of mass customization—building a unique product for each companies increase revenue and gain competitive advantage, improve cash flow.
